Reporting

• Email marketing analytics is an important tool that provides the data and insights gathered from email campaigns. These metrics help marketers understand how their email campaigns  perform and how recipients have responded to them. Email marketing analytics provide valuable insights into campaign effectiveness, recipient engagement, and ROI. They help marketers make data-driven decisions to optimize their email strategies and improve results.

• Open Rate: Percentage of recipients who open the email.
• Click-through Rate (CTR): Percentage of recipients who click on a link or call-to-action in the email.
• Bounce Rate: Percentage of emails that were not delivered successfully to recipients' inboxes.
• Unsubscribe Rate: Percentage of recipients who unsubscribe from the email list after receiving the email.

Email marketing analytics data can help marketers in different ways:

• Identify top-performing email campaigns and content.
• Get insight into audience preferences and behaviors.
• Segment your email list for targeted campaigns.
• Test and optimize email subject lines, content, and sending times.
• Improve the overall email marketing strategy and ROI.
• Help build and optimize sales strategies.

The average open rate for email campaigns can vary depending on the industry, geography  and audience. Generally, a good open rate is considered to be around 20%–30%. However, this can differ based on factors such as your target audience, the quality of your email list, and the effectiveness of your subject lines.

Sendimpactt provide different tools to track the conversion of your email campaigns.

• Set up conversion tracking goals in your email marketing platform or analytics tool.
• Use UTM parameters to track campaign-specific URLs and measure traffic and conversions in Google Analytics.
• Analyze conversion data to understand which campaigns, segments, or content types drive the most conversions and optimize accordingly.