Are you struggling to grapple with the numerous Regulations classed under GDPR when dealing with your email marketing? It remains critically vital to integrate such knowledge about how to practice email marketing and, more to the point, customer data with compliance to GDPR into the company’s culture. Here is your chance to optimize your email marketing platform to deal with GDPR-compliant data protection successfully.
Unraveling the Basics of GDPR Compliance
The General Data Protection Regulation (GDPR) is a comprehensive data protection law of the EU to enhance the protection of the privacy of individuals, and their data within the EU. It enunciates general standards for the storage and processing of data and very stringent standards for any person or association that collects and/or processes personal data.
Seven key principles of GDPR that will shape the centerpiece of Data privacy and protection
-
Lawfulness, Fairness, and Transparency:
Data needs to be handled legally, legitimized, and — for the time being — also in a transparent way.
-
Purpose Limitation:
The collection of data should be for averred and rational purposes and not for any other purpose.
-
Data Minimization:
Collection of data should only be done where it will be beneficial in respect of the set purpose.
-
Accuracy:
Personal data has to be processed in a way that is not kept longer than necessary and must be accurate where necessary.
-
Storage Limitation:
Data shall only be stored for additional processing for the time required for such processing.
-
Integrity and Confidentiality:
The data must be kept away from any person or group who does not have the right to view the data or, even more, interact with the data.
-
Accountability:
The GDPR needs the organizations to be in a position to demonstrate compliance with the GDPR principles.
Why is GDPR Compliance Needed?
GDPR compliance is not only a question of escaping large penalties; it is a question of customers’ trust as well. The proper management and protection of personal data demonstrate your care for users’ private information and compliance with the relevant laws.
Below are some of the reasons why organizations have adopted the GDPR:
-
Trust Building:
Strengthens the customers’ trust in the organization by demonstrating to the customer that the organization values their privacy.
-
Legal Requirement:
Allows clients to significantly minimize penalties in case of noncompliance.
-
Data Security:
Guards against data leakage and allows only authorized people access to data.
How to Send GDPR-Compliant Emails with Your Email Marketing Platform
Obtain Explicit Consent
This is especially so each time you are mailing, where strict compliance with the provision of the law requires that the people to whom you are mailing have subscribed to the mail or else they have authorized you to send them mail. Hence, the email marketing platform you use should have at least several tools to help you capture consent and opt-in transactions.
Explain or Make Potent Privacy Notices
A short and straightforward explanation about how the personal data of the recipients will be processed, and the rights granted to the recipients by GDPR must appear in your email campaigns. Your email must contain brief and easily understandable privacy statements which must set out how the data of the recipients will be processed and the GDPR rights of the recipients or the link that will lead the recipient to the subsequent web page containing the provisions on how data will be processed and the rights of the recipient under
Enable Easy Opt-Out
As would be expected, the concerned recipients should be in a position to be able to, wherever possible, opt out of the said emailing list. Within the blink of an eye, your platform should enable superior exit strategies.
Keep Accurate Data Records
This means that the subscribers’ details and their consent in relation to a demonstration of compliance with the Act should be initiated and all the evidence must be accurately documented. The data management and auditing, which are to be implemented, should be integrated with the chosen email marketing platform.
Ensure Data Security
Protect the personal information of its subscribers by establishing proper secure measures for personal information. Your email marketing platform should have functionalities for the protection of the information it stores such as the case of encryption.
Conduct Periodic Compliance Audits
Train Your Team
You should therefore make sure that you apprise your team about matters relating to GDPR and how data can be guarded. Training has the goal of ensuring that everyone practicing email marketing, knows his or her responsibility.
Update Privacy Policies
In any case, to be compliant it is recommended that we update such policies at least once a year about changes to your data processing activities and the GDPR. Ensuring that any such updates end up in the subscribers’ inboxes is important.
Leverage GDPR-Compliant Features
Use the consent tools and the measures for the protection of data that have to be applied by most of the operational marketing e-mailing platforms due to GDPR.
Choosing the Best Email Marketing Platform for GDPR Compliance
Key Attributes to Look for
When choosing a platform for the deployment of your emails, ensure that the email marketing platform has features, especially for GDPR. The following are some of the functionalities that should be offered by the platform that will be used in the deployment of the emails:
-
Consent Management:
Look for such email marketing platforms, that aim at obtaining consent preferences, and can do it with relative ease.
-
Data Access Requests:
Another feature to be included in the email marketing platform is that there must be easy access, modification, and deletion of the subscriber’s data.
-
Data Encryption:
To ensure the information shared is secure the data shared should be encrypted in some way whether is the transit time or even the time the data is at rest.
-
Audit Trails:
Choose the email marketing platform that has a record of all the events that transpire during the data process.
Built-In GDPR Tools
Many email marketing platforms come equipped with built-in tools to help manage GDPR compliance:
-
Customizable Consent Forms:
Create and customize forms to obtain explicit consent from your subscribers.
-
Automated Compliance Features:
Automates the processes such as data access requests of the clients and consent management.
-
Data Breach Notifications:
Ensure that your data is consistent and that you get notifications concerning the data breach to improve the management of the glitches that exist in the database promptly.
You can always remain GDPR compliant with SendImpactt
From a functionality aspect, Sendimpactt Email Marketing Platform simplifies GDPR compliance with its comprehensive features to streamline data protection and attain a better marketing approach. Some of our options are useful when it comes to adherence to the GDPR principles: options concerning the potential of choosing the consent template rather specific and with a high level of detail, and also concerning the possibility of creating audit trails. Allow highly efficient email marketing to do it all for you without much of a hassle, thanks to the security and compliance offered by our email marketing platform and our compliance products.
With Sendimpactt, you can:
-
Manage Consent Efficiently:
Automatically keep track of and manage the consent of the subscribers.
-
Ensure Data Security:
Employ a high level of security for the data or information you wish to store or encrypt.
-
Conduct Data Audits:
Go to data audit and compliance check resources for further regular data audits.
-
Stay Updated:
Have alerts on the latest changes in GDPR and its recommendations.
GDPR Compliance: The Key to Building Trust and Protecting Your Brand
Understanding how to be fully compliant with the GDPR is about doing more than just staying out of hot water; it’s about capturing people’s trust in your organization; it’s about proving that the client’s information means something and is valued by you. Hence, the ways of minimizing your chances of data leakage are by utilizing your email marketing platform and when using the best practices as indicated here will go a long way in protecting the data as well as improving the image of your organization.
Are you up for a step up in compliance with the GDPR for your email marketing campaigns? Email us at SendImpactt now and find out how our email marketing platform can take care of data protection for your company.
