Have you ever sent out an email campaign, only to realize that many of your subscribers didn’t even see it? Ensuring your emails land in your audience’s inbox is just as important as crafting great content. This is where email deliverability comes into play.
Email deliverability refers to how well your emails reach subscribers’ inboxes, avoiding spam folders or outright blocking. In this blog, we’ll explore the best practices for improving email deliverability and how spam free email marketing and email marketing automation can help you maintain high deliverability rates. Along the way, we’ll provide email template examples to illustrate these strategies.
Best Practices For Improving Email Deliverability
One of the most powerful features of an email and marketing automation tool is its ability to personalize content. By using data such as customer preferences, purchase history, and browsing behavior, you can create tailored messages that resonate with your audience. Personalized emails not only increase open rates but also enhance customer loyalty.
The Power of Email Marketing Automation
1. Use a Clean Email List
One of the biggest factors impacting email deliverability is the quality of your email list. A clean, engaged list will outperform one filled with outdated or inactive contacts.
Best practices include:
- Regular list cleaning: Remove inactive subscribers who haven’t engaged with your emails in the last 6-12 months. Send a re-engagement email campaign before purging them from your list.
Example of a re-engagement email template:
Hi [Subscriber Name],
It’s been a while since we last heard from you, and we don’t want you to miss out on our latest updates and offers!
As a thank-you for being part of our community, here’s a 15% discount on your next purchase. Use code WELCOME15 at checkout.
[Complete My Order]
If you’re no longer interested in hearing from us, you can easily unsubscribe by clicking here.
Hope to see you soon!
Best,
The [Your Company] Team
Cleaning your list regularly and sending re-engagement campaigns can help reduce bounce rates and ensure your emails reach active subscribers.
2. Authenticate Your Domain
Email providers use authentication to verify that your emails are legitimate and not spam. Failing to authenticate your domain can lead to emails getting flagged as spam, impacting your email deliverability.
Best practices include:
- Set up SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) for your domain. This verifies that your emails are being sent from your domain.
- DMARC (Domain-based Message Authentication, Reporting & Conformance) helps prevent domain spoofing and ensures proper email authentication.
By authenticating your domain, email servers are more likely to trust your emails, improving deliverability.
3. Focus on Spam-Free Content
Content is key when it comes to spam-free email marketing. Spam filters are more likely to flag emails that contain specific language or formatting issues. Avoid content that could trigger these filters.
Best practices include:
- Avoid spammy words like “free,” “limited time,” or “urgent” in your subject lines and email bodies.
- Keep a balanced text-to-image ratio. Too many images can trigger spam filters.
- Use personalized content: Personalized emails based on user behavior improve engagement and are less likely to be flagged as spam.
Example of a personalized promotional email:
Hi [Subscriber Name],
We noticed you’ve been checking out our [Product Category]! To show our appreciation, we’re giving you a 20% discount on your next order.
Use code THANKYOU20 at checkout before it expires!
[Shop Now]
Thank you for being a part of our community. We hope you enjoy this special offer!
Best,
The [Your Company] Team
By creating personalized, engaging, and spam-free content, you’ll increase the likelihood that your emails land in the inbox.
4. Implement Double Opt-In
A double opt-in process helps ensure your subscribers actually want to receive your emails, which improves email deliverability. When subscribers sign up, they receive a confirmation email asking them to verify their subscription. This reduces the chance of sending emails to uninterested people or spam traps.
Example of a double opt-in email template:
Hi [Subscriber Name],
Thanks for signing up for our newsletter! Please confirm your subscription by clicking the link below.
[Confirm Subscription]
Once confirmed, you’ll receive exclusive updates, offers, and the latest news from [Your Company].
Best,
The [Your Company] Team
Using a double opt-in ensures you’re reaching an engaged audience, which is essential for good email deliverability.
5. Avoid High Complaint Rates
If subscribers mark your emails as spam, it can harm your sender reputation and affect email deliverability. To minimize complaints:
- Make it easy for subscribers to unsubscribe. If they can’t find the unsubscribe link, they may mark your email as spam instead.
- Only email people who have opted in. Unsolicited emails lead to complaints.
Example of an unsubscribe-friendly email footer:
You are receiving this email because you signed up for updates from [Your Company]. If you’d like to stop receiving emails, you can unsubscribe here.
By giving subscribers an easy way to opt out, you reduce the likelihood of your emails being marked as spam.
6. Use Email Marketing Automation for Timely and Relevant Content
Email marketing automation allows you to send emails based on user activity, ensuring timely communication that increases engagement. Automating your emails also helps prevent overloading your subscribers with too many messages at once.
Best practices include:
- Automate abandoned cart emails to encourage customers to complete their purchases.
- Use segmentation to send targeted content based on a subscriber’s behavior, such as past purchases or browsing history.
Example of an automated abandoned cart email template:
Hi [Subscriber Name],
We noticed you left something in your cart, and we don’t want you to miss out! Use code SAVE10 to complete your order with a 10% discount.
[Complete My Order]
Don’t wait—your discount expires soon!
Best,
The [Your Company] Team
By automating your emails, you can increase engagement and reduce complaints, both of which contribute to better email deliverability.
7. Monitor Your Sender Reputation
Your sender reputation affects how email providers perceive your emails. A poor reputation can result in emails being blocked or sent to spam.
Best practices include:
- Use a dedicated IP address for sending emails, especially if you send a high volume of campaigns.
- Monitor your sender score to track your reputation. Tools like SenderScore.org can help you keep track.
- Pay attention to bounce rates, open rates, and complaints to identify potential issues.
A good sender reputation is key to improving email deliverability.
To Sum Up: Maximize Email Deliverability for Success
Improving email deliverability is all about ensuring your emails reach the right inboxes. By cleaning your email list, authenticating your domain, crafting spam-free content, and using email marketing automation, you can increase engagement and boost your overall campaign success.
The strategies outlined here will not only help you reach more subscribers but also improve the quality of your email marketing efforts.
Improve Your Deliverability with Sendimpactt
At Sendimpactt, we provide the tools you need to maximize your email deliverability. With our advanced email marketing automation features and focus on spam-free email marketing, you can ensure your campaigns reach the inbox and deliver results. Sign up today and take your email marketing to the next level!
