When it comes to growing your business, capturing sales-qualified leads (SQLs) is important. And a great way to do this? Lead generation forms! These forms are your digital handshake, the first step in forming a connection with potential customers.
Forms for lead generation are not created equal. Some grab attention, while others are left in the digital dust. That’s why it’s essential to design forms that not only collect information but also convert visitors into leads.
In this post, we’ll share the design tips for top 10 lead generation forms that actually convert, along with some simple design tips and real examples. Whether you’re looking for a way to get more SQLs or just want to improve your current forms, you’ll find something valuable here. Let’s dive in!
Top 10 Lead Generation Forms That Convert
1. Simple Contact Forms: Less Is More
When it comes to lead generation, simplicity is key. A contact form that asks for too much information can overwhelm visitors. Start with the basics: name, email, and maybe a phone number. Keep it short, sweet, and to the point.
Example:
“Want to learn more? Leave your details below, and we’ll get in touch soon.”
Tip: Use a clear call-to-action, like “Get Started” or “Request a Demo.”
2. Pop-Up Forms: Timing Is Everything
Pop-up forms can be annoying if they appear at the wrong moment. But when timed right, they can be highly effective. Trigger pop-ups after a visitor has been on your site for a while or is about to leave.
Example:
“Before you go… Let’s stay connected! Get our free guide by leaving your email.”
Tip: Keep pop-ups non-intrusive. Let users close them easily.
3. Social Proof Forms: Show That Others Trust You
People love to follow the crowd. If you can show visitors that others are already engaging with your brand, you’ll see a higher conversion rate. Add testimonials or the number of people who’ve already signed up.
Example:
“Join 1,000+ users already boosting their business with our tool.”
Tip: Include real testimonials or data to back up the claim.
4. Multi-Step Forms: Keep It Interactive
Instead of bombarding users with long forms, break it up into multiple steps. This reduces the perceived effort and makes the process feel more interactive.
Example:
Step 1: “What’s your name?”
Step 2: “What’s your business size?”
Step 3: “Ready to get started? Enter your email!”
Tip: Use progress bars to show how much is left to complete.
5. Embedded Forms: Stay On-Page
Embedding a form directly on your landing page keeps visitors engaged and prevents them from bouncing to another page. The more seamless your form, the more likely it is to convert.
Example:
“Ready to grow your business? Enter your email below to get started.”
Tip: Keep the form above the fold for easy access.
6. Quiz Forms: Engage Visitors
Interactive forms like quizzes can help engage visitors and qualify leads based on their answers. This is a fun way to guide users toward your product while gathering important details.
Example:
“Which product is best for your business? Take this 30-second quiz.”
Tip: Use dynamic forms that adjust questions based on user responses.
7. Exit-Intent Forms: Catch Them Before They Leave
Exit-intent forms pop up when a visitor is about to leave your page, helping you grab last-minute leads. Offer something valuable, like a discount or exclusive content, to entice users to stick around.
Example:
“Wait! Before you go, grab 10% off your first purchase. Enter your email below!”
Tip: Make sure the offer is valuable enough to make visitors pause.
8. Long Conversion Forms: For Those Ready to Dive In
If you’re offering something valuable (like a whitepaper or in-depth guide), a longer form might be needed. Make sure your offer is clear, and users will be more willing to provide detailed information.
Example:
“Download our full report on industry trends—just fill out the form below.”
Tip: Use a clean, professional design with minimal distractions.
9. Mobile-Friendly Forms: Reach Them Anywhere
With the rise of mobile users, it’s important to ensure your forms are mobile-friendly. Use larger buttons, smaller fields, and simple layouts for easy completion on any device.
Example:
“Want to stay updated? Sign up for our newsletter in just a few taps!”
Tip: Test your forms across different devices to ensure they work smoothly.
10. Lead Magnet Forms: Offer Value First
Offering a freebie, like an eBook or a webinar, in exchange for contact details is a great way to encourage sign-ups. The key here is to provide value upfront.
Example:
“Get our free eBook: ‘5 Tips for Boosting Your Sales.’ Just enter your email!”
Tip: Make sure your lead magnet aligns with what your audience is looking for.
Choose What Works for You
Whether you’re using simple contact forms, engaging quizzes, or time-sensitive exit-intent forms, the goal is to capture the attention of potential leads and make it easy for them to convert. Remember, your forms should be user-friendly and designed to encourage action.
If you’re still struggling with creating high-converting forms, we offer lead generation services that can help you optimize your forms for better results.
Don’t let your leads slip away. Optimize your lead generation strategy today with Sendimpactt—your go-to source for B2B lead generation solutions.
Ready to see your conversions soar? Visit our website, signup and start capturing those leads!
