Email marketing is one of the best ways for businesses to reach their customers and grow. But sending emails isn’t enough—using an email marketing platform can help you do it better. From small businesses to big companies, email marketing platforms have helped many businesses succeed by making things like automation, personalization, and tracking much easier.
In this blog, we’ll look at how businesses are winning with email marketing platforms, especially by using personalized email marketing and B2C email marketing strategies.
How Businesses Are Winning with Email Marketing Platforms
1. Personalized Emails
One of the reasons businesses love email marketing platforms is because they can easily send personalized emails. Customers like emails that feel personal, like they were written just for them. Email platforms let businesses send emails that match what the customer likes or has bought before, which leads to more people opening and clicking on those emails.
For instance, a clothing retailer might use a platform to segment its email list based on past purchases. Customers who’ve bought winter wear, for example, might receive emails showcasing new arrivals of jackets and scarves. This type of personalized email marketing has been shown to increase transaction rates by as much as 6x compared to non-personalized emails.
2. B2C Email Marketing
For businesses that sell directly to consumers (B2C email marketing), timing is everything. You want to send the right message at the right time. Email marketing platforms help businesses do that by automating emails. A great example is abandoned cart emails, which are sent when a customer leaves items in their shopping cart without checking out.
An online store used an email automation tool to send automated emails reminding customers to finish their purchase. They even offered a small discount to encourage the sale. This simple strategy helped them recover 15% of abandoned carts and boosted their sales.
3. Segmentation
One of the best things about email marketing platforms is the ability to segment your audience. This means dividing your email list into groups based on things like interests or buying behavior. When businesses send emails that are relevant to each group, customers are more likely to engage with the emails.
By creating different segments, businesses can ensure that customers are receiving messages that resonate with them. Whether it’s sending an exclusive offer to VIP customers or sharing a new product launch with first-time buyers, email marketing platforms make it easy to send the right message to the right people.
4. Automation
Email marketing takes time, but email marketing platforms make it easier with automation. Businesses can set up automatic emails that get sent without any extra effort. For example, businesses can send welcome emails to new subscribers or birthday discounts, all automatically.
Also a subscription box company used automation to set up a welcome email series for new subscribers. Over the course of three months, this automated series increased new customer engagement by 50% and led to a 20% increase in repeat purchases, all without the marketing team needing to send each email manually.
5. Real-Time Tracking
Another great feature of email marketing platforms is that you can see how your emails are doing in real-time. You can track things like how many people opened your email, clicked on a link, or made a purchase. This helps businesses improve their emails and get better results over time.
To Sum Up: How Email Marketing Platforms Help Businesses Succeed
Whether you’re using personalized email marketing, B2C email marketing, or trying to automate your emails, a good email marketing platform can make a big difference. These platforms help businesses send better emails, save time, and grow faster.
If you want to do better with email marketing, using the right platform is a great place to start.
Want to Succeed with Email Marketing?
At Sendimpactt, we offer all the tools you need to succeed with email marketing. From personalized emails to automation and tracking, our platform helps you reach more people and grow your business. Sign up today and see how we can help you!
