Dedicated IP
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Introduction to Dedicated IP
Let's start with the basics of IP addresses and their role in email transmission. An IP address functions as a digital locator that facilitates the transmission and reception of digital information, such as emails.
Email service providers, including Sendimpactt, typically utilize a set of IP addresses to dispatch campaigns on behalf of their users. These IPs are known as shared IPs because they are utilized by various email senders (Sendimpactt users).
In contrast to shared IPs, a dedicated IP is exclusively allocated to a single sender and is solely utilized for dispatching that sender's messages.
At Sendimpactt, we prioritize establishing a favorable reputation for our shared IP addresses. This ensures that messages from our users are well-received and successfully delivered by major ISPs such as Yahoo and Hotmail. A positive IP reputation is cultivated by sending emails that ISPs deem credible—emails that are seldom flagged as spam, reach valid addresses, and garner engagement through opens and clicks.
For high-volume senders, those dispatching over 100,000 emails monthly, employing a dedicated IP is essential. This enables them to build and uphold their individual reputation with ISPs, solely influenced by the quality and effectiveness of their campaigns.
Occasionally, Sendimpactt users may be prompted to transition from shared IPs to dedicated IPs. This is to safeguard the positive reputation of our shared IPs, which benefits all Sendimpactt users. Such requests are made only when a sender's campaigns exhibit subpar performance, potentially impacting other users.
For these users, migrating to a dedicated IP offers dual benefits:
Continued email dispatch via the Sendimpactt platform.
The opportunity to comprehend, manage, and enhance their sending reputation.
By default, users on our Free, Starter, or Business plans, as well as Pay-as-you-go users, dispatch emails from our shared IPs. To acquire a dedicated IP address:
Navigate to your account dropdown
Click on Subscription and then “Purchase a dedicated IP”.
Click Proceed to checkout.
Complete the purchase of your dedicated IP.
Optionally, you can procure multiple dedicated IPs to establish an IP pool.
Configuring a dedicated IP is a relatively swift process that necessitates access to your website's domain host account. If you don't possess a domain yet, acquiring one from providers like GoDaddy or OVH is straightforward. Typically, the initial setup is managed within your hosting account by the individual responsible for website management.
Achieving favorable outcomes from your new dedicated IP is straightforward. Adhere to the best practices outlined in our comprehensive article on email deliverability best practices to establish and maintain a positive sending reputation, and engage your contacts with pertinent content.
Differences between shared and dedicated IPs
Think of an IP as a digital address that facilitates the transmission and reception of digital information, such as emails. Analogous to including your name, mailing address, and zip code when sending a physical letter, your "From" address (sender), digital signature, and IP address represent the equivalent for an email.
Email service providers, like Sendimpactt, employ two methods to dispatch emails on behalf of their clients:
shared IP addresses, and dedicated IP addresses.
A shared IP is utilized concurrently by multiple users or organizations (email senders), thereby sharing its reputation. By default, all emails are dispatched from our shared IPs, enabling immediate email dispatch upon account validation without additional setup.
Low-volume senders can cultivate a reputation/history with ISPs and webmail.
Shared IPs accommodate users to dispatch messages in alignment with their requirements.
Shared IPs are pre-warmed and possess an established reputation, obviating the need for a warm-up process.
On a shared IP, the reputation is distributed among numerous users. In essence, poor campaigns can detrimentally impact other organizations using the same IP concurrently. Excessive complaints or other negative metrics generated by one sender can adversely affect everyone else and compromise their delivery and inbox placement rates.
To ensure optimal service quality, we monitor the performance of all email campaigns and transactional emails dispatched from Sendimpactt's shared IPs. All emails must meet or surpass the minimum market baseline metrics, including:
Opening rate of at least 10 - 12%,
Unsubscription rate not exceeding 1 - 2%,
Hard bounce rate not exceeding 2 - 3%,
Complaint rate not exceeding 0.2%.
Should you observe a decline in your campaign results or proximity to these minimum values, we offer recommendations to enhance your performance metrics.
Failure to meet these criteria may preclude you from continued dispatching from IPs shared with other Sendimpactt users, ensuring service quality for all Sendimpactt customers.
You oversee your reputation. Unlike sharing your IP address reputation with other marketers, your sending IP address reputation is contingent solely on your sending practices.
Certification services (e.g., Senderscore certified, Goodmail) often mandate a dedicated IP address. These services facilitate marketers in bypassing spam filters and enhancing image quality display. Note that these services typically entail a fee.
Prompt action can be taken in the event of reputation issues with your address or deliverability problems with your campaigns.
Facilitated whitelist generation with providers such as Yahoo, AOL, and MSN.
You authenticate your emails with the subdomain you have delegated, enhancing DKIM authentication.
Immediate dispatch of significant email volumes from a new IP address is unfeasible. Instead, a gradual increase in sending volumes is necessary, as detailed in our dedicated article "Warm up your dedicated IP," while ISPs familiarize themselves with your IP address. Careful management of your new IP address during the warm-up period is imperative.
You are responsible for building your own IP address reputation. Possessing a dedicated IP address does not automatically bestow a favorable reputation on the internet. Regular changes to your contact list, large-scale email campaigns, or excessive complaints can significantly impact your dedicated IP's reputation, for which you are accountable.
Managing your sending volume and its impact on your IP's reputation is also your responsibility.
