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Email Campaigns

Getting started with Email Campaigns

Create your email campaign in an easy and visual way. In this article, we will see how to create, design, and schedule your email campaign with the campaign creation flow.
  1. Go to Campaigns
  2. Click Create an email campaign.
  3. The Create an email campaign page opens and has two options Regular and Plain Text.
  4. Choose campaign accordingly then click on next.
  5. Choose the list/audience you want to send this campaign.
  6. Fill the basic setup tab and then click on next
  7. after clicking next you will see the tab to choose the template. Edit you email according to your requirement and then click next
  8. in this step select the time to send the email.
  9. in this final step review and send/schedule your email campaign.

The unsubscribe link is a link that recipients can click from the footer of your email to open your Sendimpactt unsubscribe page and stop receiving your emails. Having an unsubscribe link in your campaigns is mandatory as it is essential to your contacts and for the proper functioning of your campaigns. The process of inserting an unsubscribe link in your email campaigns is in two steps: you first need to add the unsubscribe link in your campaign design and then select which unsubscribe page it will lead to.

FAQs – Email campaigns

You might have noticed that some of your emails look different in Outlook than when you initially designed them in the Drag & Drop editor. These display issues can happen, especially with the 2003, 2007, and 2010 versions of Outlook, because they use Microsoft Word to render emails which offer limited support for HTML and CSS. Other factors, such as the size of the screen or the spam filter used by the recipient, can also impact the display of an email.

The common email display issues with Outlook

  • Margins around images aren’t displayed
  • Images aren’t displayed
  • Images are truncated or resized
  • GIFs are not animated
  • Buttons display broken text
  • Buttons display incorrect font
  • Text size and font are not displayed correctly
  • Line height is not supported
  • White space is added


To optimize how your email will display in Outlook, we recommend you:

  • Choose images in JPEG or PNG format.
  • Use text for important information and images for additional information.
  • Optimize the mobile version of your email campaign.
  • Use our Preview feature and test your email campaign on several email clients before sending it.

Understanding why emails often land in Gmail’s Promotions tab is crucial for email marketers. In this article, we’ll dissect the complex algorithms governing Gmail’s inbox tabs and provide actionable strategies to enhance email deliverability to the coveted Primary tab.

The Dynamics of Gmail’s Inbox Tabs:
Gmail’s intricate algorithms consider sender details, recipient engagement, and email content when categorizing emails. Marketing and promotional emails typically find their way to the Promotions tab, but it’s essential to note that this isn’t equivalent to the dreaded spam folder. Emails in the Promotions tab can still thrive, positively impacting deliverability, open rates, and reducing spam complaints.

Benefits of the Promotions Tab:
Contrary to common belief, the Promotions tab offers opportunities for engagement. Improved deliverability, increased open rates, and reduced spam complaints are among the advantages. A detailed performance breakdown following Gmail’s inbox tab introduction can be explored for deeper insights.

Strategies for Landing in the Primary Tab:
While Gmail’s algorithms control email placement, there are proactive steps you can take:

  1. Encourage Contacts to Add Your Email to Contacts:
    Requesting contacts to add your email to their Gmail Contacts ensures direct delivery to their Primary tab.
  2. Empower Contacts to Move Emails:
    Contacts can manually move emails from the Promotions tab to the Primary tab, prompting Gmail to inquire about future preferences.

Optimizing Email Content:
Keeping emails simple is pivotal for Primary tab placement:

  1. Limit Links and Images:
    Restricting external links and minimizing images helps avoid promotional categorization.
  2. Light Styling and Formatting:
    Simplify formatting by avoiding excessive div blocks, font variations, and complex styling options for a more conversational feel.
  3. Steer Clear of Promotional Language:
    Gmail flags promotional language, so ditch excessive punctuation and caps. Save promotional language for website content.
  4. Personalize Your Emails:
    Addressing recipients by name and adopting a friendly tone contributes to a more personalized, less promotional appearance.
  5. Use a Single Personal Email Address:
    Opt for a personal email address over generic or business ones to establish a friendlier connection.
  6. Authenticate Your Domain:
    Send emails from a personalized domain to enhance deliverability. Authenticating your domain aligns the sender’s identity with the perceived sender, reinforcing trust.
  7.  

Email marketing effectiveness hinges on delivering content seamlessly, but Gmail’s clipping can disrupt this flow. In this article, we delve into the reasons behind Gmail clipping and provide practical strategies to prevent it.

Understanding Gmail Clipping:
When Gmail clips an email, it truncates content and hides it behind a “View entire message” link, impacting user experience and potentially distorting data in campaign reports. Clipping can affect deliverability and lead to unintended consequences, such as contacts marking emails as spam.

Factors Contributing to Gmail Clipping:

File Size Matters:
Gmail automatically clips emails exceeding 102KB. Understanding that each element in an email, including text, hyperlinks, and images, contributes to the message size is crucial. Minimizing unnecessary content is key to avoiding clipping.

    • File Size Tip:
      Sending a test email to yourself and downloading it reveals the email’s size, allowing proactive adjustments.
    • Content Trimming:
      Eliminate unnecessary content and use hyperlinks to redirect users when extensive information is unavoidable.
    • Image Size Considerations:
      Resizing images doesn’t directly impact email size, but removing unnecessary images reduces associated code, aiding in size reduction.
    • Avoid Copy-Pasting Pitfalls:
      Copy-pasting from external sources may introduce hidden formatting code. Pasting as plain-text helps sidestep unnecessary code.
    • HTML Minification:
      Minify your HTML code to remove redundant characters, spaces, and code, reducing the risk of Gmail clipping.

Subject Line Complexity:
Gmail may clip and thread messages with identical subject lines, often encountered in test emails. To prevent this, alter subject lines or delete previous test emails before sending new ones.

Formatting Challenges:
Designing emails with Brevo’s Rich Text Editor or pasting HTML code directly offers flexibility but can introduce excess code. This surplus code may lead to formatting issues, eventually contributing to Gmail clipping.

Formatting Best Practices:
When copy-pasting, use plain-text (CTRL+Shift+V on PC or Option+Shift+Cmd+V on MAC) to avoid introducing external formatting code.

You can’t embed forms directly in your newsletter.

However, you can add a link to the form in your email. This way, when receiving the email containing the form link, users will be automatically directed to the form webpage to fill-in information.

For example, if you want new customers to provide their email address, you can link your form in your newsletter. This way, customers will click the “Register to our newsletter!” button, enter their address and their information will be added to your mailing list.

To configure your default Reply-to email address:

 

Google Analytics

This guide explains how to integrate Google Analytics with your Sendimpactt account to understand which email campaigns drive traffic to your website.

Google Analytics: Your Website Traffic Tracker

Google Analytics is a popular tool that tracks and reports website traffic. By adding special codes (called "parameters") to your Sendimpactt email links, you can see how effective your campaigns are at directing people to your website.

Before You Begin:

  1. Monitor Your Website: Make sure your website is already tracked on your Google Analytics account.
  2. Link it Up: Include your website link in your Sendimpactt email campaigns and templates.

Understanding Parameters:

When you integrate Google Analytics with Sendimpactt, the platform automatically adds tracking codes to your email links. These codes, called "parameters," provide valuable information about your campaigns:

  • UTM_Source: Identifies the source of the traffic (in this case, "sendimpactt").
  • UTM_Medium: Specifies the marketing medium (in this case, "email").
  • UTM_Campaign: Shows the name of your email campaign (e.g., "Summer Sale").

(Optional) UTM_ID: Assigns a unique identifier to your campaign (optional, activated in Sendimpactt settings).

Sendimpactt Google analytics

Example:

If your campaign is named "Summer Sale," the link would look like this:

http://www.example.com/?utm_source=sendimpactt&utm_medium=email&utm_campaign=summer-sale&utm_id=854

Integrating with Sendimpactt:

In Sendimpactt, you can enable Google Analytics tracking for:

  1. All campaigns and templates: Track links in all your emails.
  2. Specific campaigns and templates: Track links only in selected emails.
  1. All campaigns: Track links in all your emails.

To enable Google Analytics for all your email campaigns and templates:

  • 1. In your account, go to Settings > Google UTM.
  • 2. Under Google UTM you will see the default values used for the campaign.
  • 3. Enable the Activate Google Analytics Tracking option.
  •  
  • (Optional) Enable the UTM_ID: ID_OF_YOUR_CAMPAIGN option to activate your campaign ID as an optional UTM parameter for Google Analytics.
  • Click Save.

Now, every time you send an email campaign that contains a link to your website, Google Analytics will track its results.

  1.  To enable Google UTM for a specific email campaign

  1. When creating an email campaign,On the right side you will notice  the Google UTM by default enabled.

 

(Optional) By default, the UTM Campaign Value is the name of your campaign. 

(Optional) Check the box to activate the UTM ID as an optional parameter for Google Analytics

Click Save.

 

Once you send this email campaign, Google Analytics will track its results.

Analytics you will be able to see these statistics.

Once your email campaigns are sent, you can see how many people clicked through to your website:

  1. Log in to your Google Analytics account.
  2. Go to Reports > Acquisition > Traffic Acquisition.
  3. Sort the results by clicking the Session default channel group dropdown and choosing the desired parameter:
    • UTM_Source: Select Session source and look for "sendimpactt".
    • UTM_Medium: Select Session medium and look for "email".
    • UTM_Campaign: Select Session campaign and look for your campaign name.
    • UTM_ID: Select Session campaign id and look for your campaign ID.

By integrating Google Analytics with Sendimpactt, you gain valuable insights into your email campaign performance, allowing you to optimize your marketing efforts for better results.